Q: I have been reading articles, posting on boards, but I still don't get it! What do surfers want?

A: Surfers want what any consumer wants. They want what they want as quickly as possible, at the best price in the easiest process. They don’t want to be lied to or tricked. They want sex and they want to see online porn. While some of them will never pay, a great many will and it’s your job to make them your customers.

As to what type of porn surfers want, there is no definitive response. Sexual desire has no specific form. While most men get off on tits, there are countless men who would rather masturbate to pictures of shoes.

You’ve got to find your groove. What turns you on? What porn would you like to see? What marketing techniques would make you crack open your wallet? Start with what’s familiar for you. Go with what you know and pretty soon you’ll find surfers just like you.