Lesson #20 Free Content With Upsell
Written By Titmowse

Content is key. So say the veterans of adult Internet porn. It's true. After all, surfers aren't on your site just to admire the layout.

The thing is, content is costly. It hogs storage space and eats bandwidth. There are sources of discount content readily available for purchase but that bargain still leaves the problem of hosting fees to house and serve that content. The budget conscious adult webmaster needs every break they can get.

If you've read the lessons on Cozy Academy then you know that sponsors give away free content to their affiliates in order to help promotions. Upselling is similar to an affiliate/sponsor relationship. An upsell provider offers a service where you can use their content on your site for free. This content is hosted on the server of the Upsell provider. Usually you display upsell content via link or an HTML tag. You don't save the pictures, or host them on your server. The upsell content is embedded with hyperlinks that lead to the provider's pay site or service. If you have signed up with the provider and the surfer buys membership to the provider's site or service, you are paid a commission.

Upsell content saves you money by being free and by being hosted on your provider's server. Upsell content remunerates you with money if your surfer buys into their paysite or service. You are selling up to the provider.

Upsell content comes in all varieties. There's softcore, hardcore and even non-adult upsell content. Upsell content is most thought of as free video feeds. However one can find everything from live psychics to e-zines as a form of upsell content.

A big difference between upsell content and sponsor content is in how it's displayed. With sponsor content, you download it. You add it to your galleries or your free site. You get to present sponsor content in your special way. Surfers get to view sponsor content in it's singular format, be it JPEG or MPG. Sponsor content doesn't have to be viewed on a separate HTML document. With upsell, the provider controls the content. Most often you direct surfers to upsell content via hyperlink. If you're allowed to embed viewable upsell content onto your HMTL page, it's done with an I-Frame or Hotlink. That makes it a little harder to personalize upsell content.

Just the same, upsell content gives the adult webmaster a way to fill their sites without losing their bank balance. Upsell video feeds are popular among webmasters for that reason. Video is costly to own, host and serve. With upsell you can show video to your surfers without spending a dime. If the video is tantalizing enough to your surfer, they'll buy a membership to your upsell provider's paysite.

If you've signed up to be paid for sales, your upsell provider rewards you for your success. Next time you add content to your adult site, consider upsell content, especially if you're on a thin budget. Read the Terms of Service. Follow the upsell provider's rules. To further understand the upsell concept, visit these upsell sites:

AEBN
(http://www.aebn.com)
You get a lot with this company. Free video streams, chat rooms, instant message services and so much more. Whether your site is a paysite or a free site, there's something for you that makes you money as a bonus!

Pornication
(http://www.pornication.net)
Offer your members -straight or gay- access to one-on-one sex shows. With this program, you cut out a lot of the middle business of sponsors by sending them right to the door of their choice. Selling webmasters are paid for every two minutes the surfer stays at the show.