Lesson #12 Marketing Your Free Site - Part #1
Written By Titmowse

There are conceivably four times as many free adult sites as there are pay ones. Getting yours noticed and acquiring traffic for it is probably four times as hard as it would be for a paysite.

A new free adult site has to adopt many different marketing techniques and try harder than anyone else does. There already exist free operators who know more than you and have already achieved what you desire. You have a big task ahead of you when trying to get customers to come to your free site.

These following procedures are the absolute first steps you should take when your free site is ready to promote:

Search Engine Submission

If there were no search engines, it would be necessary to invent them. There are more web sites than there are people on the earth.

The database that catalogs and categorizes Internet pages so that it's users can find sites relative to the keywords and phrases they type into a search box is an essential tool for most cyber surfers. A search engine or directory is such a database and there are literally thousands of them on the web today. Whether you use auto-submission software or submit to them by hand, the search engines and directories are the initial stop on your journey to Internet porn notoriety.

Know exactly what type of adult site you have before you submit because categorization is key to proper search engine submission. Use META TAGS with a good amount of relative keywords and phrases and don't forget to put your site name in your TITLE tag. You should try to add your site to as many search engines (especially the adult ones) as possible but definitely submit to the top ones such as Google, AllTheWeb and DMOZ. Hand submission is best but awfully time consuming. Auto submission software is very effective but many search engines don't like auto-submits and will delete URLs from them.

We at Cozy Academy advise against services that ask a fee for search engine submission as most of them simply use the software you are free to purchase on your own. A mixture of hand submission and software is probably your best avenue. Learn more about website marketing, search engines and meta tags in our Traffic Lounge classroom!

Link Trades and Banner Exchanges

Link trades and banner exchanges can be formal contracts with sites that furnish such assistance. They can also be personal agreements between you and other free adult site owners. You could apply the button or banner of a friend's somewhat busier site to your front page and they would in turn apply yours to theirs. You could have a more businesslike agreement where they will add your URL to a small list they have of similar webmaster's sites on their main page. They'll keep track of how much traffic their reciprocal link on your main page sends to them and list you numbered up or down accordingly. This is how official banner/link exchange services work.

The link exchange will add you to their site as you will add them you yours and your site will acquire traffic from this listing. The banner exchange service puts your pre-made ad banner on other member's pages and brings traffic to through that banner. You in turn, apply their code to your page so you advertise their member's pages in a rotating system.

Check out the Traffic section in our Library area for a huge collection of traffic links and marketing services.