Lesson #11 Tour Design Considerations
Written By Titmowse

Since the tour area of your site is vitally important, its design should be your best effort. A good tour makes money. A bad tour is a waste of bandwidth.

A good tour consists of high quality graphics, layout and persuasive sales copy. Each element must be the best that can be produced. This does not mean that the member's area of your paysite should somehow be inferior to your tour. Every part of your site is important. Just keep in mind that a second-rate tour will solve the problem of a second-rate member's area because you will not have any members to please.

If you have talent in graphics, design and sales copy, then you could build your own tour. Many people who turn to the adult Internet have previous experience to bring to the table. If you had a degree in commercial advertising or majored in marketing then you could apply those skills to adult online porn. The unique aspect of the Internet compared to other advertising mediums is that the tried and true have yet to be decided. What works in print or television does not always work so well on the web. Building your own tour may save you money, but it may cost you income.

Actually, the webmaster who has been involved with the adult Internet for a couple of years probably knows more about online selling than any marketing degree-holder from a large university. The adult Internet is where all the accepted forms of online advertising originated. The non-adult Internet follows the lead of adult. Adult Internet was the first to incorporate the pop-up ad and we were the first to understand the selling power of the simple text link. While institutions of higher learning play catch-up, the adult Internet paves the road.

If you have been spending a good while building galleries or promoting your free adult site, then you probably have a very good idea of what works and what doesn't on a paysite tour. You know because you have been promoting paysites and you know which ones get sign-ups and which ones don't.

You probably also know that you had better be damned good at site design, graphics editing and text selling. You know that all three of these components matter on a tour. In fact, you know what we at Cozy Academy know:

You most likely need to hire a professional to design your tour!

A paysite is a serious matter and you have probably seen tours that don't convert into memberships. You know that every visitor who clicks through a tour only to shut down the sign-up window costs the site owner money. You know what works and you know that if you have these sorts of skills, you're probably a professional adult tour designer.

Spending money on a converting tour is never a waste of investment. People who design tours for the adult Internet know the right words to use. They know the right way to display images that make a surfer click. They know how to lay out a tour so it's easy to follow all the way to the sign-up form. Tour designers know what works and compared to the cost of a filmed or taped commercial; their fees are minimal.

Of course, anyone can claim to be an adult tour designer. On the Internet where anonymity is the norm, anyone can claim to be anybody. To save you some research time in finding a tour designer we recommend these great links:

Blue Design Studios
(http://www.bluedesignstudios.com)
Blue Design Studios is widely recognized as the leader in adult website designs. Let Blue Design Studios bring your next site to life with quality designs at affordable prices!

Cozy Frog's Web Design Pro
(http://www.cozyfrog.com/guides/design/)
This web design help guide features exclusive articles written by industry professionals as well as great design tisp and a complete list of categorized adult website designers.

Just the same, we cannot stress enough how important the tour to your paysite is to your business. Made by you or made by pros, your tour is where the surfer chooses whether or not to give you their money. Your tour is integral to your prosperity.