Lesson #01 Search Engine Overview: Key Factors One of the toughest steps for webmasters new to search engine marketing is finding that ground level of solid, reliable... Lesson #02 SE Overview: Who's Updating Who? Knowing where search engines get and send the information they collect, who is updating whom, and where the best... Lesson #03 Search Engine Overview: Terminology The following is quick overview of search engine marketing terminology. If you are new to marketing on the web you truly need... Lesson #04 Search Engine Overview: Key Concepts Choosing the right keywords for web page marketing in the search engines is a crucial part in getting the most out of ranking... Lesson #05 Submitting to Yahoo! & ODP Submission to Yahoo.com and Open Directory Project (Dmoz.org) has very similar guidelines. For both, the way you... Lesson #06 The Power of Subdomains When marketing in search engines, using subdomains can be a powerful ally. Since subdomains are often viewed by engines... Lesson #07 SE Overview: Optimization Factors We have talked about the Key Factors of optimizing pages for search engines. We know Who's Updating Who in 2002... Lesson #08 SE Overview: Optimization Tricks Although there is no "magic formula" for high ranking in all the search engines, there are a few HTML coding tricks you can use... Lesson #09 Creating Effective Doorway Pages Optimizing all of the viable entry pages of your site for listing in the search engines is often not enough to cover the range... Lesson #10 Creating Doorway Page Templates I know that many of you esteemed Traffic Talk readers may be wondering why I would offer very valuable information about... Lesson #11 Layers of Optimization: Using HTML Layers Since there are many ways you can optimize your web pages for ranking in the search engines, it is wise to use as many... Lesson #12 Getting Around Frames In this lesson we will uncover the advantages and disadvantages to optimizing framesets and frames web sites. Frames are usually... Lesson #13 Submitting Your Site for Free The number of search engines that will accept web page submissions for free has been dwindling, and search engine... Lesson #14 Places to Submit for Free Below are descriptions of each engine, where and how often to submit, and how long you should expect to wait before your... Lesson #15 Ode to Google: Algorithm Update Google had a birthday this past month, turning 4 with their traditional custom logo post for a week on their home page to mark... Lesson #16 Sitemap Your Advantage Often overlooked in search engine marketing strategies, a sitemap can not only help your visitors navigate your site more effectively... Lesson #17 Intro to Pay Per Click SE Marketing Pay per click search engines offer a good way to find out how well your site will convert with qualified traffic. It is often difficult... Lesson #18 Essential Traffic Management Basics Effective traffic management is often one of the most overlooked skills a webmaster should nail down once a few hundred... Lesson #19 10 Questions about SE Marketing - #1 Your site must be extremely relevant to drive your website business. Sure "hotels" may be the most popular term searched this... Lesson #20 10 Questions about SE Marketing - #2 Ultimately you want to select keywords that appear in the content of the page, that is relevant to the page, and are keywords that are... Lesson #21 TGP vs. Pic Post Marketing In a world where search engines dominate the traffic game and true ability and good knowledge is scarce, adult webmasters have... Lesson #22 Tracking Your Adult Traffic Knowing what your traffic is worth can be the difference between success and failure for any website. Properties such as... Lesson #23 Gateway Pages: Tips to Boost Your... We all know that a doorway page, loosely described, is any page optimized for search engine ranking that can expand... Lesson #24 Using Form Tags for Optimization As more and more webmasters get “down” thinking that achieving good search engine rankings is impossible unless your site... Lesson #25 Layers of Optimization #2: Behaviors As optimizers are always trying to get as many pages indexed and ranking for relevant search matches as possible, we need to keep... Lesson #26 Getting Traffic for Free -Part #1 Ok, so maybe not everyone is a search engine marketing expert. Not only does it take time and experimentation to learn... Lesson #27 Link Exchange Strategies Explored Strategic linking is advantageous in a number of way. Obviously, the more incoming links to your site, can increase your traffic... Lesson #28 Pay Per Inclusion: Worth the Investment? Today, only about half of all search engine traffic can be marketed to for free. As more search engines gravitate towards the pay... Lesson #29 Marketing to Adult Webmasters! When I first found myself in the adult industry promoting my first adult sites I thought "Hmm, if I ask for reviews on adult... Lesson #30 Summer Search Engine Report! Since the start of this year there have been a wide range of hard hitting headlines in the Search Engine Marketing (SEM)... Lesson #31 Google AdWords Explained We've all heard the expression "It takes money to make money" but how much money is that? What exactly do you need, what... Lesson #32 SEO Recap - Part #1 - Getting Started! Although we at Traffic Talk have covered a wide range of the elements of search engine optimization, many of our readers have... Lesson #33 SEO Recap - Part #2 - Checks & Balances! Welcome to Part 2 of the Search Engine Optimization Recap. In this edition of Traffic Talk we will cover some key points when it... Lesson #34 Pay Per Click: Options & Advantages Webmasters have a tendency to think that all advertising is expensive. Search engine marketing experts charge anywhere... Lesson #35 Buying Advertising for Adult Sites! "It takes money to make money" so the saying goes, and for adult site owners there is no greater truth. Beyond start up costs... Lesson #36 Profiling International Traffic Programs - Part #1 Over the past year several international traffic programs have been launched that are designed to create an opportunity to... Lesson #37 Sex Toy Store Marketing! Changes in online shopping trends have affected the adult industry, making pay site conversions more and more difficult... Lesson #38 Tradeshow Marketing and Considerations Tradeshows are an important part of business marketing in every industry. The excitement of promoting your latest programs... Lesson #39 Tradeshow Marketing and Considerations Part #2 Adult industry tradeshows are an excellent way for webmasters to get a leg up on the competition by becoming more informed... Lesson #40 Cyndalie's Traffic Rant I would like to stray from my usual lesson based progression through marketing in the adult internet landscape and in search... Lesson #41 SE Update: Changes at Yahoo! Yahoo is beginning to launch their new search engine technology and will now begin to use it's own algorithm and crawler... Lesson #42 SE Update - Part #2: Yahoo's Paid Inclusion War! Drastic changes have taken place at Yahoo at the end of February 2004 that has both marketers and small internet business... Lesson #43 The Power of Newsletter Marketing Regardless of what type of site you run, Newsletters can be a very valuable commodity. In fact, next to member databases... Lesson #44 Affiliate Program Marketing - Part #1 An integral part of marketing a pay site, online store, or service successfully is recruiting affiliates to assist in the promotions... Lesson #45 Affiliate Program Marketing - Part #2 Figuring out what to pay your affiliates can be a daunting task. Just how much of your sales are you willing to give up? How much... Lesson #46 How Colors Affect Website Usability! Colors can have both a direct and indirect impact on your visitor's response to your web site (usability) and how effective your... Lesson #47 2004 Summer Search Engine Report! Well it's that time of year again! It's time to sort out the changes that have been affecting the search engine world and update... Lesson #48 Tips for Increasing Return Visitors! We work so hard for each and every click to our websites. We spend time and money on design, content, and elements to... Lesson #49 Utilizing International Traffic Programs - Part #2 In Part One of this series on International Traffic Programs we discussed how different programs are designed to be used... Lesson #50 Preparing for Disasters! As an adult webmaster I've been aware of the potential risks, liabilities, and environmental dangers we face due... Lesson #51 The Expanding Search Engine! The search engine marketplace has become a fierce battle ground with companies reducing the number of ways...

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