Let's Talk About Marketing Text
  Written By Raven

I ask all of my readers this. Do you realise this adult industry is all about sales? When you are writing text to entice your targets, what goes on in your heads? What are you thinking? Do you truly believe that guys give a damn about high resolution pictures? In order for the little head to grow, it is your job to give him the setting.

The idea is to appeal to something vulnerable within the surfer's psyche that creates a need. You're manipulating him or her to want what you're selling. Most likely, they don't even know they want it. It's your job to coerce them, with use of erotic words, sexual terms, and slang, whatever language you believe will be understood. I call it positive manipulation and everyone wins. You get money. The surfer gets an orgasm.

I hear complaints that writing text is not easy. I agree. There are advertising firms who pay people to come up with words that will stick in the minds of the consumer. Words that will compel that person to run to the store and buy, buy, buy. Nike did it with three words. Coca Cola did it with a song. The Pillsbury Dough Boy is famous throughout the world. Everyone identifies with his little giggle, when he's being poked in the stomach. Think of commercials that are memorable, even the ones that made you groan. Pepsi came up with one that impressed the hell out of me, using a goldfish and a toilet. I still don't drink Pepsi; but, that commercial, which I saw once, during a Super Bowl, has stayed with me. The mind embraces the fantasy by looking at the pictures and then reading the accompanying words.

Images and text. Marry the two.

I get paid to surf sites. All in all, I've been sorely disappointed in the lack of seduction, the lack of creativity, the sterile tease. Men are wonderful creatures, so easily pleased. Feed their stomachs. Read their minds. Grab their cocks with your words and a few graphics and they're well caught in your sales web. I can usually tell when a man is writing the words on a site. When I am giving advice on marketing, the most common plea for help has to do with guys not knowing how to write as a woman, teasing a man. Understandable, yes. The solution is simple. Surf. Go to sites. Are the graphics and pictures enough to get YOUR dick hard? Do the words have resonance? Does the sales text, combined with the pictures, give YOU a hard-on?

I see a tendency to pay little to no attention to the words written on a site. With galleries, nowhere is it more important to gain the attention of the surfer. After all, you only have a few seconds to grab them by their dicks. Successful gallery makers know this.

Webmasters who create feeder sites have begun to believe solely in quantity of sites. Quality of sites has given way to mass production. It might be the way and the light to flood the Internet with great gobs of gooey cum sites; but, the fact remains, if the site is boring, one could create a million of them and the only customer who will buy is you, paying your bandwidth costs.

Give a horny guy a picture of a beautiful woman, wearing lingerie, with one breast almost exposed and you've got interest. Give this same man a few words that promises more and you have now created a fertile environment for his need to grow. Let your sponsors sell the surfer on all the high-tech gizmos on the site.

Here's a little secret to male webmasters who cannot write from a woman's perspective.

DON'T

Be the guy who loves women with naturally large, pillowy breasts. Share your lust with your surfer. Identify with your surfer by telling him what turns you on by big, beautiful boobs.

By all means, cater to the particular words of a niche. Make sure you research whatever you're selling. Go to your favourite search engine and type in some keywords for the type of sites you're going to market. Find the message boards. Go to Yahoo. Join the Groups. You'll read the words that turn them on. Yes, it takes time. Selling is an art form. Your time is an investment toward your future bank account growth. Or not.

For those who are selling hardcore, think about what excites you. What makes your dick hard? Is it a woman, naked, her pussy spread wide, showing you her tonsils? Is she saying, "Fuck this, you nasty pervert." Or, perhaps she's saying, "Baby, I haven't seen a dick like yours in so long. Please give it to me. Deep and hard."

What she isn't saying is -- "Cum to my site and see all my high resolution pics, thousands of hardcore videos and all my nasty fucking pics".

Here's a visual for you to try on for size and comfort. Imagine seeing a woman, dressed in a filmy negligee. Her eyes are on the camera. She appears to be gazing directly at your surfer, her look intensely seductive. What is her message to your audience? She's telling him, by her pose, by her look, that she's ready for him. Only him. She needs what he has. That what he's got is so special, that, only HE can satisfy her urge, which is so great, that, if she doesn't have his dick in her pussy right this minute, she will die for the lack of him.

Getting your surfer to click on your text link or your banner with text is tricky. You have to read the mind of a capricious audience. There is one constant, however. Your surfer is looking for porn. Forget for a moment about the over abundance of free porn. Your surfer is at YOUR site, looking at YOUR galleries, at YOUR stuff. You've got several seconds to get him to click something that you're marketing. Make your sentences short and sweet. Don't make him read a book. You'll lose him within two sentences. While I understand that certain mis spellings are acceptable, for marketing's sake, do not mis spell the important words, the words you need to make him click on your banner or text. Spelling 'pussy' wrong can throw off your advertising rhythm.

Examples of advertising that probably doesn't work: THE ABSOLUTE HOTTEST AND HORNIEST! CLICK HERE! --This tells me nothing. It gives me no information at all.

WANT FREE PORN ACCESS? - I never recommend asking a question to which you do not know the answer. It gives the surfer the opportunity to say 'NO'. I have no cure for this one.

BEAUTIFUL BABES DO MONSTER SHAFTS - Sorry. Monster shafts sounds like cartoons; or worse, it reminds me of going into a mine. Not very enticing.

WANT HOT BARELY LEGAL BABES FUCKING? - What if the answer is no?

Humour also works. Make your surfer laugh and you've found a friend. Appeal to his 'loserness'. Tell him you're a loser, too, but she fucked you royally, giving you the best cum you've ever had in your entire pimply, too skinny life. Lie. It's okay. The chances of you meeting up with one of your surfers is slim to none. Never lie about what's on your sponsors' site; but, if you need to join your surfer in his misery, so be it. Misery, after all, loves company.

Be real. If you can't write 'black' or 'gay', don't even go there. It's hard enough to come up with marketing text. The idea is to make your words believable. The gay community will know in a heartbeat that you're not gay.

I so dislike giving examples of text that is appropriate for advertising. So often, what I write for my sites or my clients' sites is so geared to the gallery or the pay site tour or the feeder or the AVS, that, here, on paper, my words seem flat. I will, however, give you some tricks that I use when composing the words I use for marketing text. When the site is built, I look at the colours, the graphics, and the pictures. I think about the audience. Who am I targeting? If it's older guys, over the age of thirty, my language is different than those who are in college. Ethnicity requires another shift in how I present my site. Age. Colour. Gender. Financial circumstances. College-educated vs. Blue collar. All of these factors present a whole different set of words. Think about major advertisers of mainstream products. When they are attracting a group from the Southeastern United States, the commercial is aimed toward their lifestyle. The words used are geared to strike a chord, using commonality of language, scenes identifiable with their lives.

When you are creating your web page, hoping to sell the poor schmuck on your product, give him an environment that evokes familiarity or fantasy. There are men out there who have never had a three way and dream about it, who want their woman to give them a spanking, who want to fuck on a balloon, who want a big woman to give them a blow job, who fantasise about scenarios they will probably never get to live in real time. Your words must appeal to their need, their lack.